Shaik Aziz

Product Designer

Education & Certifications

DePaul University | Chicago, IL, USA

Masters in Human-Computer Interaction & Design

GPA: 3.5 | Dec 2025

Projects: Chicago.gov accessibility audit (ARIA, automated tools, screen readers); JobSync — AI-powered browser extension for centralized job tracking with email integration.

Key Coursework: User-Centric Design, Interaction Design, UX Research Methods, Usability Evaluation, Accessible Design, Human Factors.

Building For AI-native enterprise tools — copilot interfaces, LLM-powered workflows, adaptive dashboards. Designing for explainability, trust, and cognitive load reduction for non-technical users.

Key Competencies

Design & UX

End-to-End Product Design, UX/UI, User-Centered Design, Interaction Design, Information Architecture, Wireframing, Hi/Lo-Fi Prototyping, Design Systems, Design Tokens, Component Libraries, Responsive Design, Accessibility-First (WCAG 2.2, ARIA, Screen Readers), AI-Native UX, Prompt-Driven Design, Cognitive Load Reduction, Explainability, Onboarding Optimization, Data Visualization, UX Audits

Product & Research

Product Discovery, Hypothesis-Driven Design, Design Sprints, Feature Prioritization, Journey Mapping, Jobs-to-Be-Done (JTBD), Generative Research, Contextual Inquiry, Mixed-Methods Research, A/B Testing, Heuristic Evaluation, CRO, User Activation, Retention Design, KPI & OKR-Driven Design

Tools & Tech

Figma, Figma MCP, Figma Make, Vercel v0, Lovable, Base44, Bolt.new, Galileo AI, Framer AI, Webflow, Maze, Dovetail, Sprig, Hotjar AI, Lookback, Atlas.ti, Google Analytics (GA4), Notion AI, Loom AI, Whimsical AI, FigJam, Miro, Axure, Protopie, Adobe CC, Jira, Confluence, HTML/CSS

Collaboration & Delivery

Cross-Functional Collaboration, Agile/Scrum, Sprint Planning, Stakeholder Management, Design-to-Dev Handoff, Roadmap Collaboration, Design Reviews, Design Ops

Experience (5+ Years)

Zaggle | Fin-tech Services

UX & Product Designer

Apr 2023 — Mar 2024

Hyderabad, IN

+30% task-success rate — led end-to-end product design for the Employee Rewards & Recognition platform: onboarding flows, admin dashboards (performance tracking, point allocation), and user-facing flows (reward redemption, coupon conversions).

Designed enterprise-grade design system from scratch — design tokens, 40+ components, WCAG 2.2 accessibility standards — unifying visual language and interaction patterns across multiple B2B product modules.

Cut release timelines by 15% — reduced design-to-dev handoff friction by embedding design tokens into engineering workflows, eliminating recurring rework between sprints.

Translated BRDs into IA, user flows, and interaction models with Kotak Bank stakeholders — ensuring regulatory compliance UX while maintaining usability across complex financial workflows.

Surveyheart | SaaS Product

UX/UI Designer

Apr 2022 — Mar 2023

Hyderabad, IN

–22% drop-off during form creation — redesigned end-to-end user journeys for form creation and quiz participation across iOS, Android & Web using hypothesis-driven design and iterative prototyping.

Eliminated 25% of usability issues pre-development — ran mixed-methods research (moderated testing + user interviews), turning qualitative insights into targeted design iterations before a single line of code was written.

Influenced product roadmap — competitive benchmarking against Google Forms, Typeform & JotForm surfaced critical feature gaps; recommendations adopted into the sprint backlog within 60 days.

Established cross-platform design system foundations aligned to HIG and Material Design — enabling faster feature rollouts and consistent UX across the product suite.

Dashdodo | Design Agency

UX/UI Designer | Graphic Designer

Jan 2021 — Mar 2022

Hyderabad, IN

+20% conversion rate lift across 8+ client sites — designed conversion-optimized landing pages and user journeys using CRO principles, funnel architecture, and data-driven UX patterns.

Applied A/B testing, heat-map analysis & funnel optimization to identify friction points and refine user flows — balancing brand storytelling with measurable engagement and retention outcomes.

Delivered responsive, accessible designs across fintech, health-tech & retail — aligning digital experiences & client's growth strategy & business objectives.

UXQuisite | Design Studio

Founder/Creative Director (Part-Time, Freelance)

Jan 2020 — Present

Global

+30% qualified lead generation for clients — founded a boutique studio shipping AI-assisted, research-informed brand systems and digital products across fintech, healthcare & SaaS.

Shipped 10+ end-to-end products — full lifecycle from generative research, IA, and wireframing through high-fidelity prototyping, Webflow/Framer build, and post-launch SEO.

Directed cross-functional teams across research, design & development — improving usability, accessibility, user satisfaction across all client engagement.

Summary

A Product Designer crafting clarity into complex products — with a focus on structure, cognitive load, and explainability. 5+ years shipping end-to-end fintech and B2B SaaS products. Now focused on AI-native experiences that reduce friction, drive user activation, and build user satisfaction — backed by outcomes: 30% task-success lift, 22% drop-off reduction, 15% faster release cycles.