LoopWalk AI: Transforming everyday walks in the Chicago Loop into story-driven cultural discovery
Mixed-Method UX Research
Wireframing
Prototyping
0→1 Design
Transforming everyday walks in the Chicago Loop into story-driven cultural discovery. The Chicago Loop is full of history, architecture, parks, cafés, and local businesses. It’s one of the most walkable and culturally rich areas in the city. But most people just pass through it. Navigation apps focus on getting you somewhere as quickly as possible. They calculate the fastest route, not the most meaningful one. LoopWalk AI adds a personalization layer to walking routes. Users first choose where they want to go or how long they want to walk. Then they describe how they want the walk to feel.

TL;DR — 60 second version
At a Glance
My Role
Team
Timeline
Tools Used
Devpost
AI
The Problem
5–7
Avg. tools used daily per job seeker
13
Total no. of Usability test participants
44
AI sentiment survey participants
11
User interviews + live observation sessions
2×
Rounds moderated usability testing

Betty Gates
Proactive Job Seeker · UX Designer · Age 22
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High-volume applicant
Tech-savvy
Craves actionable insights

Rafael Caba
Rusty Job Seeker · Marketing Analyst · Age 36
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Sporadic applicant
Easily overwhelmed
Needs passive tracking


